Oria Skin | Ladies Night In
An intimate PR event with a curated influencer guest list to celebrate, educate and create awareness for the brand.
Client
Oria Skin
Concept, Production, Influencer outreach, Sponsor management, On-the-day execution
Services
The One, Papamoa
Location
Nectar, Elta Ego, The One, Hyu Studio, Sola Facials
Sponsors
THE BRIEF
An intimate, relaxed, luxurious girls night.
Oria Skin wanted to do more than just hand out product, they wanted to educate a curated group of guests on how to properly look after their skin while also making it a self love ritual, not just slap on lotion and call it a routine. Select Management was brought in to handle the full event from concept to execution.
What we did
Educate, connect and inspire self care rituals.
We pulled together a carefully curated guest list and created a "girls' night in, in your PJs" feel - without the PJs. Guests were walked through a full skincare routine, including proper gua sha technique, alongside good food and drinks in a relaxed, social setting. Every guest left with the products to take home, so the routine they'd just learned could actually become part of their everyday life.
The Outcome
A special night with significant social reach.
Guests left feeling informed with the knowledge to continue their new routine in the comfort of their home, daily. The event execution made for a seamless experience that guests genuinely wanted to share across their channels. The night generated over 450,000 views with several guests becoming ongoing users of the brand. More than one guests called it the highlight of their year, and it's safely one of our own favourite nights from last year too.
"Thank you again for all your amazing work and insight. You are so clever and organised. Highly recommend to anyone running an event like ours. You are so well connected and have no BS attitude that I respect. Success all round and I can't wait to work with you again soon."
— Kate, Founder | Oria Skin