Wilson Parking | ParkMate App Launch
Bringing coinless, hassle-free parking to life on the ground for Wilson Parking's newest smart product.
Client
Wilson Parking
App trial staffing, Public onboarding, Brand activation.
Services
Auckland CBD
Location
ParkMate
Partners
THE BRIEF
Getting Aucklanders set up on ParkMate, on the spot.
Wilson Parking had launched ParkMate, a free app offering coinless, pay-by-the-minute parking, but a great app is only as useful as the number of people who actually have it installed and know how to use it. Select Management was brought in to introduce ParkMate to the public in person, trial it onsite, and get users downloaded, registered and ready to go before they walked away.
What we did
Hands-on guidance that turned curious passers-by into ready-to-go users:
Trial ParkMate directly with members of the public across key Wilson Parking sites
Walk users through downloading the app and registering their card in real time
Demonstrate the start/stop stopwatch function and casual vs all-day parking options
Answer questions on the spot to build confidence and trust in the new payment method
Made sure every person we engaged left able to use ParkMate on their very next visit
The Outcome
A smoother, less stressful parking experience for Wilson Parking customers.
By pairing genuine, face-to-face guidance with an intuitive product, Select Management helped turn ParkMate from a new download into a habit drivers could rely on. Whether parking for work, meetings or a casual trip into the city, users no longer needed to rush back to feed a meter or risk a ticket — with the touch of a button, their parking adjusted as easily as their plans did.