Lewis Road Creamery |Supermarket Sampling Campaigns
Turning premium dairy into supermarket sell-outs, campaign after campaign.
Client
Lewis Road Creamery
Supermarket sampling, Brand ambassador staffing, Multi-campaign management
Services
Nationwide, NZ
Location
Butter & Ice Cream ranges
Products
THE BRIEF
Build brand awareness for an award-winning ice cream range, right in time for Christmas
Lewis Road Creamery has built its name as a premium player in the dairy aisle, picking up multiple awards over the years for its milk and butter. But while the brand's dairy credentials were well established, its ice cream range was still new ground. Select Management was brought on to run a nationwide supermarket campaign to build awareness of the ice cream range, with a spotlight on the new limited-edition gingerbread flavour launching for the festive season.
What we did
In-store sampling that turned shoppers into first-time buyers, right at the moment of decision:
Run a nationwide supermarket sampling campaign across multiple stores
Introduce shoppers to the ice cream range, with a focus on the new limited-edition gingerbread flavour
Time the campaign to land ahead of Christmas, capturing seasonal shopping momentum
Represent the Lewis Road brand in-store with the polish and premium feel shoppers expect
The Outcome
Sales soaring, and a relationship built to last.
The campaign was an outstanding success, with sales soaring well beyond expectations. The result was strong enough that Lewis Road Creamery brought Select Management back for two further nationwide campaigns across both the butter and ice cream ranges, the latter celebrating the brand's new Cookies and Cream flavour. We look forward to nurturing this relationship and delivering many more successful campaigns together in future.