Mercedes-Benz | 140 Years
Boutique showroom energy, delivered across two days and two very different settings
Client
Mercedes-Benz (via Crave Group)
Brand Ambassador staffing, VIP hosting
Services
Flying Fish Studios, Ponsonby & Warbirds, Ardmore
Location
Crave Group
Partners
THE BRIEF
A two-day launch spanning an intimate VIP evening and a full showroom experience
Crave Group needed brand ambassadors to support a two-day Mercedes-Benz car launch starting with an elevated VIP evening in Ponsonby, followed by a full showroom-style day out at Warbirds, Ardmore.
The brief called for a mature, polished presence throughout, with the tone shifting from intimate luxury hosting on night one to a warm, professional showroom welcome on day two.
What we did
Matched to the tone of each setting, across two very different days.
Select Management supplied ambassadors across both days, matched to the distinct feel of each:
Placed 2 hosts for Night 1 at Flying Fish Studios, Ponsonby, bringing elevated, attentive "luxury retail" energy to welcome and host VIP guests
Placed 2 brand ambassadors for Day 2 at Warbirds, Ardmore, guiding guests through parking and hosting in a showroom-style environment
Matched each team's presentation and demeanour to the tone of the event — polished and intimate for the VIP evening, warm and professional for the full-day showroom experience
Represented the Mercedes-Benz brand consistently across both very different locations and formats
The Outcome
A seamless experience from an intimate evening through to a full showroom day.
Guests were hosted, guided, and looked after from the moment they arrived at each event delivering the boutique showroom feel the launch called for, across two days, two venues, and two distinct guest experiences.
‘Thank you for your support. The girls were fantastic- lovely, friendly, professional, and overall did a great job.’ -Maya, Crave Group