Kiwibank - Armageddon Expo Auckland
A high-energy, free-to-play arcade activation for Kiwibank, presenting partner of Armageddon Expo Auckland across Labour Weekend.
Client
Kiwibank
Partners
Activation Lead, On-the-day management
Services
Auckland Showgrounds, Auckland
Location
Uno Loco
THE BRIEF
A supervisor-level lead to run one of the busiest stands at the show.
Kiwibank brings a large gaming zone to Armageddon Expo Auckland. It has twelve free-to-play arcade games and a branded photobooth on a 12m x 12m stand, and it runs across four days of Labour Weekend. Uno Loco runs Kiwibank’s activations at every Armageddon event, and they come to Select Management for someone who can work as a true extension of their team onsite. The role needs someone confident, calm under pressure and a strong communicator, who can lead a high-traffic stand and keep the guest experience running smoothly.
What we did
Started in Palmy, trusted to lead in Auckland.
Select first joined Uno Loco at the Kiwibank VR activation at Armageddon Palmerston North and then followed on to lead Auckland.
Lead the stand: Open the stand each morning, brief Kiwibank staff onsite and oversee health and safety on a tight, busy stand.
Manage the guest experience: Keep queues and crowds flowing, move gamers through 10-minute play sessions and adjust the guest journey as the day goes on.
The Outcome
A high-energy weekend and a partnership that keeps coming back.
From the low-sensory Friday evening session through to the final gamers on Monday, the Kiwibank stand was buzzing, polished and full of energy for Armageddon fans of all ages.
We strengthened their relationship with Uno Loco and love working as a true extension of their agency, bringing the reliability and leadership that large-scale, high-traffic events demand.
Roza was incredible onsite - a true trusted pair of hands, great with the clients, and natural problem solver. Would love to work with her again in the future.
Taylor, Senior Producer | Uno Loco